FREE TOOL

Engagement Rate Calculator

Calculate your social media engagement rate and compare it against industry benchmarks for your follower count. Works for Instagram, TikTok, LinkedIn, Facebook, Twitter/X, and YouTube.

Select Your Platform

๐Ÿ“ธ Instagram
๐ŸŽต TikTok
๐Ÿ’ผ LinkedIn
๐Ÿ‘ฅ Facebook
๐• Twitter / X
โ–ถ๏ธ YouTube

Enter Your Data

Add metrics for one or more posts. More posts = more accurate average.

If provided, we'll also calculate Engagement Rate by Reach (ERR).

Your Average Engagement Rate
0.00%
Engagement Rate by Followers (ERF)
Low Average Good Excellent

Per-Post Breakdown

Tips to Improve Your Engagement Rate

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Want to Track ROI, Not Just Engagement?

Engagement rates are step one. Our ROI Dashboard template connects engagement to actual revenue, client retention, and business impact. Show clients (or yourself) the real numbers.